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11th Mar, 2014

A new member's experience of the JCI UK Marketing Academy 2014
by Jenny Willatt on March 11, 2014 17:24

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Hello JCI Cambridge members!

My name is Izzy Maxwell Watts and I recently became a JCI Cambridge member. When I told my colleagues at work that I was choosing to spend my weekend at a conference they thought I was crazy. But I did. Along with another 17 young enthusiastic members of JCI who travelled to Birmingham to take part in the JCI UK Marketing Academy 2014. This Academy was also my first ever JCI UK national event, and I was excited to see what JCI had to offer outside of Cambridge! 

The JCI team brought us a weekend of high quality, engaging and valuable training in marketing. The weekend started with warm welcomes, lots of networking and weird tea.

Speakers on day one included our very own Kate Senter, the JCI National President, who talked about PR and gave us tips on how to create the best content. She was followed by Dave Reed from marketing agency, Planet 9, who got us all clued up on Social Media. JCI Senator Amanda Fitzsimmons kindly joined us for the day. Her presentation made us aware of the balance between stakeholder engagement and the marketing mix. The day ended with pizza and a few drinks around the city centre!

Day two began with a few blurry eyes but lots of enthusiasm. We were given more fantastic presentations by Kirstie Draper, the JCI National Marketing Director, who showed us the importance of consistency in branding. National Web Director Paul Thwaite also gave us a tour around the JCI website and gave inspiring ideas for showcasing content on our chamber pages. Sofie Sandell, who has been a member of JCI for 10 years, ended the weekend. Sofie used her expertise in digital marketing to give us an inspired talk on how to provide information that reaches your audience in a world where we get “too much information (TMI)”. 

The JCI team created a really informative and fun program and they made sure that we were all getting the most out of the weekend. I learned so much and laughed all weekend! If you are a JCI member and you haven’t yet been to the Marketing Academy, then I highly recommend it. If you are not a JCI member, I recommend becoming one, just so you can go to the Academy…you’ll be hooked!

Izzy Maxwell Watts

New JCI Cambridge Member

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